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Your Customer Profile – Part 1: The Value of Creating a Customer Profile

by TradeShow News Blogger | | Trade Shows

Much has been written about the importance of a good customer profile yet many exhibitors seem reluctant to take the time to create one. This article, which is the first of two parts, addresses the problem. Here we will look at the reasons a customer profile will...

Top 10 Key Items All Great Booths Do Well

by TradeShow News Blogger | | Trade Shows

Hello class! TradeShow Teacher here with your next lesson; we will be doing a Top 10 List of “What the most effective exhibitors are doing right”. As a trade show consultant, I spend a lot of time working with clients, teaching them and applying the Top 10 list I will...

TradeShow Teacher’s Tips and Tricks From the Trade Show Trenches

by TradeShow News Blogger | | Trade Shows

Hello class. For this TradeShow Teacherlesson I decided to share with you some of the lessons I have learned over the years. Some of them I learned the hard way by making mistakes, others I picked up through guidance by professionals in the field. This topic idea was...

Sales and Marketing Departmental Cooperation: Can’t We All Just Get Along?

by TradeShow News Blogger | | Marketing

We’re going to talk about doing a better job staying in touch with other parts of the corporate family and how to get along with the more – let’s say estranged parts of the company. And since I am still the TradeShow Teacher, we’ll put all this into the context of...

How to Search for Targeted Trade Shows

by TradeShow News Blogger | | Trade Shows

With the economy spiraling downwards and every budget including the trade show budget shrinking, it is more important than ever to find the right, targeted shows to exhibit at. There are many options to find trade shows and today we will discuss the best ways to find...
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