by TradeShow News Blogger | | Trade Show Marketing
2014 holds a lot of promise for companies that are looking to improve their marketing strategies and reach new customers. If you’re feeling a little behind or overwhelmed when trying to map out your 2014 marketing strategies, consider using some of these ideas....
by TradeShow News Blogger | | Trade Show Marketing
Setting up a trade show exhibit at a show is not enough to guarantee success. To maximize your investment, you need to develop a strategy that includes pre-show promotions, at-show promotions, and giveaways. To entice people to come to your booth, receive something of...
by TradeShow News Blogger | | Trade Shows
In the “old days” before anyone with an internet connection could see your company’s flashiest, newest presentation online, trade shows were often the forum for launching new products, releasing updates, and making company announcements. Visitors...
by TradeShow News Blogger | | Trade Show Marketing
Even if your prime reason for attending a trade show for your company is to work the booth, you can learn a lot by walking the trade show in your off hours. You will not only get a needed break from being on display as one of the go-to people in the booth, you will...
by TradeShow News Blogger | | Trade Shows
Having a trade show booth can be a great boost to your marketing efforts. You can demonstrate your product and talk face-to-face with many potential customers in a relaxed atmosphere. How much benefit you reap from your trade show marketing depends on the appeal of...
