Trade Show Budgeting – Increasing Your ROI
In hard economic times one of the first things many companies look at cutting back on is the marketing budget and attending trade shows is often a very first casualty. Trade shows generate billions of dollars in sales every year and rather than cutting this profit...
read moreTrade Show Marketing Inspiration from the Convention Floor
One of the most valuable sources of trade show marketing ideas comes directly from the exhibit floor. There is no better opportunity to observe the promotional tactics that work. In fact, your experience while exploring the floor is a key indicator of what your own...
read moreCutting Budgets Without Cutting Market Presence
Background The economic collapse of 2008 left no industry unscathed, but among the hardest hit was the U.S. automotive industry. The Big Three automakers saw sales and revenues fall off dramatically, while companies that supply the industry shared their pain. Among...
read moreSuccessful Trade Show Marketing
Trade shows have grown to become the number one business-to-business marketing medium. Why are a growing number of companies marketing themselves at trade shows? Trade shows provide a unique opportunity that cannot be replicated in any other type of venue. The Center...
read moreThe Latest Trend in Trade Show Displays
The pop up trade show display has always been a reliable trade show booth. Not only does it have a design that “pops out”, but also takes a matter of seconds to assemble. Most exhibitors are beginning to steer away from the traditional pop up display and want...
read more3 Trade Show Contest Ideas to Generate Booth Traffic
When it comes to trade show marketing, offering a good product is not enough. There are plenty of exhibitors who offer high-quality products, yet struggle to attract visitors to their trade show booths. Attendees crave stimuli that catch their attention and refuses to...
read moreHow To Use Customizable Scratch-Off Cards To Generate Trade Show Leads
Your trade show marketing strategy should focus heavily upon generating leads at the event. There are, of course, many reasons for participating in trade shows. They're a proven method for increasing your company's exposure within your market. They're also an...
read more6 Secrets to Designing Effective Trade Show Exhibits
Your trade show exhibits have a small window of opportunity to attract attendees. Squander it and you may not get a second chance. Each element of your display booth must be designed to communicate your company's message, showcase your products, and entice your...
read moreTrade Show Flooring
Exhibitors are not the only ones who have to stand on their feet for long periods of time. Attendees also spend a lot of time walking around the exhibit hall. After so long of standing and walking on concrete, the attendees just want to depart as quickly as possible...
read moreHow Exhibitors Can Appeal To The New Generation Of Trade Show Attendees
If you have been exhibiting at trade shows for the past several years, you will have noticed that the average age of attendees has declined. It's a natural evolution in the industry as the people who used to attend are promoted into higher levels of management....
read more
