Making The Most Of Your Trade Show Budget
Event marketing has become increasingly expensive over the past several years. The costs of renting space, designing attractive displays and hiring motivated staff for your booths can give any new trade show marketer pause. But, event marketing continues to be a...
read more3 Tips For Training Your Trade Show Staff
The success you'll enjoy at trade shows will depend largely on the people who are working behind your booth. In my experience, effective trade show marketing begins and ends with your booth staff. Getting your audience excited about the show, using attention-getting...
read more3 Effective Pre-Trade Show Marketing Strategies
The actions you take long before a trade show is scheduled will determine how successful you are at the show. My years of trade show marketing experience proves that you must proactively take pre-show measures to ensure your goals are met. Today, I’m going to give you...
read moreMaking Your Trade Show Booth Come Alive
Whenever I attend a trade show, I take a walk across the floor to see the other booths and displays. I enjoy seeing the measures that others are taking to attract business to their trade show booths because it can be a fantastic way to get new ideas. However, more...
read more4 Tips For Making Small Trade Show Displays More Effective
Sometimes, you have to forego the massive trade show displays that can splash your company’s message across the floor space. Perhaps it’s the cost of the displays, or the limited floor space available on the convention floor. Whatever the case, with a little trade...
read moreLow-Cost Trade Show Marketing Ideas
Trade show booths are expensive. Plus, the cost of the displays can be outrageous. But, there’s plenty you can do to keep your trade show marketing costs down so you don’t blow your budget. It just takes a little creativity. Below, I’ll give you 3 ideas you can use at...
read moreHow To Conduct Winning Trade Show Product Demonstrations
Product demonstrations can have a significant impact on the level of success you achieve at trade shows. If you can arrange to have Tom Hanks mincing vegetables with your wonder knife you just might attract a crowd. Since that's probably not going to happen, we have...
read moreTips For Making Your Trade Show Booth Irresistible
How can you entice trade show attendees to your booth? You could hand out sapphires but that might break the company's decade budget…You could create a booth featuring Italianate architecture but that might seem a bit too posh. Let's take a look at some easy trade...
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