Change Your Tradeshow Marketing Strategy to Attract Decision-Makers to Your Booth
While giveaways and tradeshow attractions are an integral part of every tradeshow, they're not necessarily what are attracting the decision-makers to your booth. To get in front of the influencers and decision-makers at the next show, consider these tips when planning...
read moreFive Tradeshow Marketing Trends for 2013
There are several interesting tradeshow marketing trends that are either on the horizon or already firmly in place that will continue to show strong growth in 2013. After a few rough years when the economy was flagging, this year's consumers and business owners are...
read moreUse Scratch Off Cards to Attract Attendees to Your Booth
After awhile, all booths can start to look similar to a trade show attendee. Things get overwhelming and they begin to tune out what they're seeing and hearing. Once that happens, your message can easily get missed or even worse, your booth can get passed over...
read moreMoving Beyond Notes on the Back of Business Cards
Want to hear the worst follow-up phone call to a contact you met at a trade show? It goes something like this. You: Hi, It’s Jason Smith with ABC Company and we met last week at the Green Show. Contact: Yes I remember you. What can I do for you? You: We only had a few...
read moreStaying Relevant in a Changing World
One of the great benefits of attending an exhibition is the opportunity to network with industry colleagues, suppliers and buyers. Yet, we see people with their eyes cast downward, mesmerized as their fingers fling across a miniature keyboard at lightening speed. Has...
read moreA Back-up Objective for the B to C Exhibitor
The secret to exhibit success lies in your ability to focus all your resources on a single, achievable and measurable goal. But there are situations where focusing on one goal may mean lost opportunities, particularly when you are exhibiting at B to C (Business to...
read moreTrade Show Games Create Excitement and Give Visitors a Welcome Break
Trade shows present visitors with an overwhelming amount of information. Tradeshow games and attractions offer visitors a welcome break from the bombardment of information. They create excitement around your booth, captivate your audience, and provide an opening for...
read moreWhy Your Tradeshow Marketing May be Confusing Your Visitors
A big part of trade show marketing is deciding the right products to show. Inevitably, to narrow down the possibilities ask yourself, “What is the most important to me? What is the most important to my customers?” Rarely is that answer on the tip of your tongue. Like...
read moreTwo Helpful Bits of Data for Your Exhibition Program
More and more exhibitors are now calculating the Return on Investment, (R.O.I.) from their show participation. R.O.I.tells you whether you are achieving your goals, and if you are adding to the bottom line of your corporate profits. However, as you are gathering the...
read moreYour Customer Profile – Part 2: How to Create a Customer Profile
In a previous article titled: Your customer Profile – Part 1 – “The value of creating a customer profile”, I spelled out five reasons why your exhibit program will benefit from the time you take to understand your customer: These five were: It is good marketing It...
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