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The marketing power of social media is no longer a secret. The millions of people logging on and checking in every day make up a massive potential audience for your business. But it can be daunting to navigate the ever-changing world of the internet, and the Web...
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Viad Corp, a trade show company located in Phoenix AZ, said its second quarter revenue rose 36 percent due to increased efforts in its marketing and events group. Viad is a company split in two separate divisions; a marketing and events division and a travel and...
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We’ve hit the dog days of summer and with the high temperatures come high demand for cool summertime trade show giveaways. All of these items offer a way for attendees to beat the heat and help ensure they fly off the table and into the hands of clients who will put...
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Los Angele’s can breathe a little easier now knowing that the Entertainment Software Association decided to keep their extremely lucrative video game trade show, known more commonly as E3, in L.A. until 2015. This year there were rumors saying the monumental...
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The long-awaited APEX/ASTM Environmentally Sustainable Meeting standards have been published. A joint effort of the Convention Industry Council (CIC) and ASTM International, these voluntary industry-agreed upon standards grew out of discussions between the Green...
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When it comes to traditional marketing methods, very few tactics yield the potential impact that trade show displays do. Sure, other promotional approaches may prove less expensive and may help an organization establish some sort of contact with a targeted consumer...
