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I was speaking at an event recently as their motivational keynote speaker, and someone came up to me afterwards and said, “That was great! I love your style!” “You mean my cowboy boots?” I asked, making a mental note to go buy three more pairs and insisting to my...
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Working a trade show is not an easy challenge. You have to get attention, keep it, and create a window of opportunity, amidst a sea of other people trying to do the same thing. You spend a lot of time, energy, and money being represented at these trade shows. Are you...
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Smartphones are becoming ubiquitous electronic devices for businesses today, and knowing when to take advantage of what smartphones have to offer and when to turn them off is crucial to successfully marketing your company at conferences and trade shows. But like...
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Choosing Successful Trade Show Giveaways` It’s easy to forget the real reason for investing in promotional products if you’ve been using the same items year after year. Take some time to evaluate what your marketing goals are, then update your trade show...
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Are you one of those companies that avoids pre-show marketing and lets the show’s own trade show manager tackle all of the promotion? If so, you’re missing out on a lot of great convention display opportunities. In order to get the most impact and best ROI...
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Trade shows and conventions are a great way to meet current and prospective clients face to face. These opportunities for networking can often prove vital to any company positioning themselves within their respective markets. Every vendor and company is looking to...