Viad Corp, a trade show company located in Phoenix AZ, said its second quarter revenue rose 36 percent due to increased efforts in its marketing and events group. Viad is a company split in two separate divisions; a marketing and events division and a travel and...

We’ve hit the dog days of summer and with the high temperatures come high demand for cool summertime trade show giveaways. All of these items offer a way for attendees to beat the heat and help ensure they fly off the table and into the hands of clients who will put...

Los Angele's can breathe a little easier now knowing that the Entertainment Software Association decided to keep their extremely lucrative video game trade show, known more commonly as  E3,  in L.A. until 2015. This year there were rumors saying the monumental trade...

The long-awaited APEX/ASTM Environmentally Sustainable Meeting standards have been published. A joint effort of the Convention Industry Council (CIC) and ASTM International, these voluntary industry-agreed upon standards grew out of discussions between the Green...

When it comes to traditional marketing methods, very few tactics yield the potential impact that trade show displays do. Sure, other promotional approaches may prove less expensive and may help an organization establish some sort of contact with a targeted consumer...

Companies that have successfully leveraged the many opportunities yielded at marketing conventions understand the critical importance of an effective trade show display. Savvy entrepreneurs recognize that their company's trade show displays are the first (and often,...

The days of smaller local and regional trade shows are fast disappearing. Either these meetings have consolidated into larger conventions or they've disappeared altogether in certain industries. As the world grows smaller and communication and travel are made easier...

Being featured at a trade-show is an invaluable investment and one that requires funds to be available to do so. But just having a booth at a trade show with some information about your company is not enough to grab peoples attention. You want to offer them something...

Trade show displays have long since established themselves as a viable marketing means for businesses in virtually every industry. Offering companies countless opportunities to network, generate leads and even size up some of the competition at work throughout the...